Posted by: Greg Ness | December 20, 2012

Top Five Cloud Predictions for 2013

I’ve read about a dozen different sets of predictions for cloud computing in 2013 and will coopt many I consider to be the most credible in order to create my own “hybrid” top five list.  These predictions are also influenced by a series of conversations with the team at CloudVelocity as well as a couple dozen briefings with some of the top minds in cloud computing held since October. Are you ready?

1)      Hybrid cloud will enter the hype cycle as enterprises cross the process chasm between private and public clouds and data centers.  New and existing multi-tier apps will be orchestrated across clouds for cloud migration, cloud cloning and cloud failover as the first generation of enterprise grade hybrid cloud solutions.  These solutions will allow high performance IT teams to deliver services faster, more efficiently and reliably than other teams stuck in dedicated hardware lock-in traps.  Over time these new solutions will have a powerful impact on how IT teams are organized and how the acquire new technologies, because they represent superior operating models.

2)      Amazon will experience intense pricing and functionality competition and hybrid cloud leadership will be up for grabs. A new generation of enterprise-grade IaaS (and emerging PaaS) competitors will emerge with highly competitive offerings as the hybrid cloud barrier (see #1) is crossed by more enterprises now able to automate hybrid cloud processes.  In 2013 Amazon will acknowledge the hybrid cloud and claim that the hybrid and public clouds are for all intents and purposes identical.  They will be right, yet they will have missed an opportunity to lead on this point in 2012 (eee Two Weeks in Vegas) before their new competitors were ready.  Hybrid cloud leadership will be up for grabs as Microsoft, HP, IBM, VMware, Verizon, Rackspace and even Cisco vie for leadership in what could arguable be the largest new tech category in recent memory.

3)      Retail colocation players who do not embrace hybrid cloud operating models will face margin pressures and will cede market leadership to those who do embrace and thrive on hybrid cloud.  In early 2012 boutique analyst firm Nemertes published a research report in early 2012 on The Coming Colo Crunch.  It was one of the best demand-side analyses available on third party data center hosting and services, including IaaS.  Clearly there is robust demand for third party specialization in bricks and mortar as well as infrastructure and platforms as the business case for enterprise data centers is further eroded by rising capital and operating expense, increasing hardware-bound complexity and the rising cost of power relative to other IT costs. I think it was Lew Tucker (when at Sun) who coined Lew’s Law about IT being increasingly impacted by electricity costs over time.

4)      Debates about public versus private cloud will be rendered meaningless. Hybrid cloud will fulfill the promises of the public cloud marketing machine and will begin to transform IT operations from being bureaucratic and static into more entrepreneurial and fluid operating models.  Speed will replace price as the primary driver for cloud as it goes hybrid.

5)      There will be a flood of hybrid cloud startups and extreme “hybrid cloud” makeovers.  Every new cycle attracts new talent and the hybrid cloud transformation will be no different. Prepare for the rush of “one trick ponies”, repositioned public cloud migration tools (see Anand’s blog on hybrid cloud requirements) and startups from stealth who anticipated the boom.  Note: Anand lists his perspective on the three critical requirements for hybrid cloud solutions.  I think it’s a great start for a 2013 debate; that is, if we survive tomorrow’s Mayan Apocalypse.  For an up to date report check with science fiction writer David Brin who is on the Not the End of the World Cruise.

Have a great holiday and we will (hopefully) see you back here in 2013!

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Responses

  1. Boldest and best hybrid cloud post I have read yet

  2. Reblogged this on Tech Craze.

  3. [...] I’ve read about a dozen different sets of predictions for cloud computing in 2013 and will coopt many I consider to be the most credible in order to create my own “hybrid” top five list. These pre…  [...]

  4. [...] See on gregness.wordpress.com [...]

  5. [...] are many differing opinions about which cloud computing trends will emerge in 2013, but it’s predicted that 60% of server workloads will be in the cloud, and more and more IT [...]

  6. [...] In his blog, CloudVelocity VP marketing Greg Ness discusses how the “debates about public versus private cloud ….” [...]

  7. [...] cloud, and hybrid clouds are talked of as one of the trends for the year to come. See here, here, here, and many other [...]

  8. [...] the rise of the hybrid cloud in 2013, and later discussed the implications in greater detail in Top Five Cloud Predictions.  In short, I think that hybrid cloud promises to transform the way that enterprises and service [...]

  9. [...] Amazon clearly understands that public IaaS is too limiting, and has made a series of smart improvements to its cloud offerings that align them more closely to enterprise requirements.  It is possible and reasonable to suggest that Amazon’s enhancements (along with Azure’s coming grand entrance) may have forced VMware’s hand into its own IaaS offering, much to the unease of some key VMware partners.  Yet Amazon today is still stuck in the public cloud mindset.  Note, for example, a comment from my Cloud Predictions for 2013: [...]

  10. [...] Amazon clearly understands that public IaaS is too limiting, and has made a series of smart improvements to its cloud offerings that align them more closely to enterprise requirements.  It is possible and reasonable to suggest that Amazon’s enhancements (along with Azure’s coming grand entrance) may have forced VMware’s hand into its own IaaS offering, much to the unease of some key VMware partners.  Yet Amazon today is still stuck in the public cloud mindset.  Note, for example, a comment from my Cloud Predictions for 2013: [...]

  11. […] is a follow up to my 2013 cloud predictions post from December. I wrote it as a comment response to my recent Azure blog on Seeking Alpha, then […]

  12. […] is a follow up to my 2013 cloud predictions post from December. I wrote it as a comment response to my recent Azure blog on Seeking Alpha, then […]

  13. […] is a follow up to my 2013 cloud predictions post from December. I wrote it as a comment response to my recent Azure blog on Seeking Alpha, then […]

  14. See prediction #2: http://www.itworld.com/cloud-computing/382784/amazon-web-services-grudgingly-accepts-hybrid-cloud

  15. See prediction #2: http://www.crn.com.au/News/366329,amazon-testing-private-cloud-with-hardware-appliance.aspx This story is a rumor yet IMHO credible.


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