When it comes to the emerging multi-billion dollar hybrid cloud market, Microsoft is becoming more than a force to be reckoned with; it is articulating a powerful vision, one that is increasingly well-grounded in the Redmond giant’s core expertise and global data center footprint. Some call Microsoft’s advantage “enterprise DNA” but I think that may prove to be an understatement.
As we enter 2014 Microsoft and VMware are both promising to give Amazon’s AWS public cloud service a formidable challenge, along with OpenStack adoption at service providers and large enterprises. Microsoft, however, is in a remarkable position that gets more interesting by the month.
Earlier this month I was able to talk to Microsoft’s Brad Anderson and Mark Russinovich, whom are among key execs leading the charge for Azure. We spoke on a cold, windy morning on a Pioneer Square rooftop about Azure’s rapid growth and maturation, in front of a few cameras for an upcoming video project on hybrid cloud.
We talked about Microsoft’s focus on delivering agility to the enterprise, through the development of tools that reduced the amount of effort required to leverage cloud infrastructure for storage, development and infrastructure. I asked Brad and Mark about what has led to the evolution of cloud from a purely public model to the hybrid model and what that will mean for the enterprise adoption as well as what they see as the top priorities or considerations for hybrid cloud deployment.
The video will be shown at the upcoming (and sold out) Build Conference. Later that day I spent a few hours with Microsoft execs responsible for SQL server marketing and mobile device management.
A very clear and articulate picture emerged of a company on a bold new path, looking to the future versus simply extending and monetizing the past. The new Microsoft looked like a company focused on the development of an unprecedented cloud platform across form factors (and multiple clouds) that would enable new levels of IT agility: the cloud as a seamless extension of the device and the data center.
Several companies have articulated a similar vision, yet Microsoft seems intent on really pulling it off. I didn’t come to this conclusion based on a single visit, but rather on a series of public moves and a growing pool of conversations.
Putting Things in Perspective
Almost a year ago I had the opportunity to meet with some of the Azure senior technical team as a part of a partnership program, and it felt like a hot startup percolating within the core of a massive campus. See, for example Azure and the Hybrid Cloud Race (June 2013). From my perspective this was followed by briefings with other Microsoft and industry execs and ultimately the appointment of Satya Nadella as the new CEO, replacing Steve Ballmer. While Ballmer has faced more than his share of critics for missteps (albeit across decades of massive disruptions in multiple tech categories where Microsoft had a presence), the tempo and drive of the Azure team was no doubt established on his watch and under his tutelage. And the appointment of Satya may also be part of his enduring legacy as a hard-driving competitor.
Satya comes from the services side of the business and area of strategic interest as Microsoft looks forward to the next three decades and what changes are in store. The return of Bill Gates as a philanthropist tackling global issues like poverty, education and health care is also a stark contrast to the “monopolist” persona of the desktop and server-centric era.
I think we are seeing the emergence of a nimbler, service-centric Microsoft with more emphasis on passion than power, solutions over products and agility over lock-in. If they can pull it off, they could craft a different kind of dominance in IT, one driven by empowering versus containing their customers’ visions. According to Microsoft, Azure is now adding more than 1,000 customers per day (no revenue data offered), and Azure is doubling capacity every six to nine months. The Company also advised that Azure has penetrated (in one form or another) more than 55% of the Fortune 500.
Clearly Microsoft has its work cut out for it, with Amazon’s AWS driving the public cloud to new heights and with VMware’s high profile entry building on its strength in private (virtualized data center) clouds. Google recently announced sizable price cuts for its own cloud service. Certainly the Microsoft of the cloud era is a much different company, articulating and delivering upon a new vision rooted as much today in agility as it was once rooted in control.
(Disclosure: CloudVelocity is an Amazon AWS and Microsoft Azure partner. Microsoft paid most of my Seattle travel expenses. I am also a Microsoft shareholder.)