When Amazon AWS announced its hybrid cloud console it set the stage for an all-out hybrid cloud war between a handful of companies, including VMware and Microsoft.
The first losers in the hybrid cloud war will be perhaps a third of all service providers; those who are too small, too manual and too locked into the dying hardware-centric status quo to compete with the titans on an increasingly automated playing field.
The second set of losers will be the third party hosting companies who refuse to automate and continue to focus on traditional enterprise IT services, versus catering to the successful cloud players. They will fight hard to hold onto customers as they amortize truly sunk investments in traditional IT hardware and manual labor. Their hybrid clouds are neither hybrid nor cloud.
Perhaps everyone knew this was coming. After all, as the IT power center moved from hardware to software and services the physical borders between applications, networks, servers and even endpoints started to dissolve.
It was only a matter of time when all enterprise tech companies would compete (from their bases of strength) for larger shares of the overall IT market. That $1T+ enterprise IT “market of all markets” will become increasingly accessible to more players thanks to the emergence of hybrid cloud and hybrid cloud automation. That vision came into sharper focus with Amazon’s announcement, and VMware’s very quick response.
The hybrid cloud war will not be won on price but on agility; because agility enables new operating models, including Cloud DR and web-scale IT. And agility will require hybrid cloud automation. The hybrid cloud players who automate will onboard customers faster and offer powerful new operating models. The hybrid cloud war will be won with automation.