Posted by: Greg Ness | January 23, 2015

CloudVelox Celebrates 2014 with Momo Release

CloudVelox Announces Record Momentum as Demand for Pilot Light Disaster Recovery (DR) Accelerates; Breaks Into Fortune 600

Get the whole story at the CloudVelox resource center.

Get the whole story at the CloudVelox resource center.


Santa Clara, CA – January 21, 2015 – CloudVelox, a leader in hybrid cloud DR and migration, today announced that Pilot Light DR has been validated as a powerful new Amazon Web Services (AWS) use case as the company plans for accelerated growth in 2015. Pilot Light DR involves the use of public cloud storage as a secondary data center. In the event of an outage, the stored environment in the cloud can be “ignited” into production on a pay-as-needed basis.

“2014 was a milestone year for both us and the Pilot Light DR operating model,” said Rajeev Chawla, chief executive officer of CloudVelox. “In 2015, we plan to extend our leadership in automated cloud disaster recovery and migration and deliver huge cost savings to our customers.”

In 2014:

Customers Established Pilot Light DR as a Powerful New Cloud Operating Model

  • CloudVelox broke into the Fortune 600. A leading worldwide hotel and resorts destinations customer used AWS to cut DR and Dev/Test costs by more than 50% while increasing agility and giving the internal IT team more control of critical operations.
  • CloudVelox deployments included the retirement of a colocation facility by a publicly traded ecommerce company as it established the AWS cloud as a secondary data center and a large pilot light DR installation for a leading semiconductor company.
  • Customer the City of Asheville, NC won the AWS Grand Prize in the City in a Cloud contest for its Pilot Light DR deployment. The city also won Frost & Sullivan’s CIO Impact Award for cloud DR. To view the case study, go to:

CloudVelox Made Key Executive Appointments to Round Out the Management Team

  • Dan Cote joined as VP of Sales. He is focused on addressing increasing customer and partner interest. He comes from Riverbed Technology, where he was responsible for the overall storage revenue and all go-to-market efforts across North & South America for Riverbed’s SteelFusion and SteelStore product lines; he achieved record sales growth for both products in 2013 and 2014. Prior to Riverbed, he worked in a variety of sales management roles at Isilon Systems, EMC and NetApp.
  • Vasu Subbiah joined as VP of Products where he is driving new product and solution innovations, including support for new clouds. He joins from Sungard Availability Services, where he conceptualized and managed the market leading Recover2Cloud services (cloud based availability services). He has more than 18 years experience in product management, strategic alliances and consulting at companies like NetApp, NewChannel and Oracle.

CloudVelox Received Five Industry Accolades and Awards

  • CloudVelox was named a “Cool Vendor” in Business Continuity Management and IT Disaster Recovery Management, 2014 by Gartner[1] for being innovative, impactful and intriguing
  • CloudVelox was honored as an AlwaysOn Global 250 Top Private Company
  • CloudVelox was recognized as one of 10 innovative cloud-based start-ups by CloudTweaks
  • CloudVelox was named one of 10 useful cloud tools for developers to use by EFYTimes
  • CloudVelox was recognized as one of the hottest startups impacting the IT channel and technology industry by Computer Reseller News (CRN)


To learn about automated cloud DR and migration, visit the CloudVelox resource center:

About CloudVelox

CloudVelox, formerly known as CloudVelocity, is the first company to deliver an automated cloud DR and migration platform specifically developed for the unique operating demands of existing, multi-tier apps. Led by a deeply experienced team of system software and networking executives, CloudVelox gives data center teams the ability to easily protect, scale and mobilize their distributed apps and services into and between clouds, eliminating many of the major barriers to the enterprise adoption of cloud. For more information, please visit:

hybrid cloud DR

Morgan comments on how CloudVelox increased trust in Impinj’s hybrid cloud


Posted by: Greg Ness | December 29, 2014

2014 in review

The stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.

Click here to see the complete report.

Posted by: Greg Ness | December 19, 2014

The Amazon versus VMware Cloud War Reader

A series of articles written about the new cloud war between Amazon and VMware has attracted plenty of interest, despite being spread across a few media sites and Archimedius.


So I thought I would put them together in a single location for easy reference with other blogs that put the conflict within a broader perspective:

Amazon Declares War on VMware (Seeking Alpha – 11/14/14)

Amazon Declares War on VMware – Part Deux (Seeking Alpha – 11/19/14)

Amazon on a Collision Course with VMware  (InformationWeek – 12/18/14)

Three Years of Cloud Predictions (Archimedius – 11/4/14)

Who Will Win the Cloud War? (VMblog Tea Garden interview – 9/8/14)

My 2012 Cloud Predictions – for 2013 (Archimedius – 12/20/12)

Silicon Valley startup leverages hybrid cloud (CloudVelox blog – 71 second video – 12/7/14)

Happy holidays and thanks for reading Archimedius!


Additional Recommended Reading

Our Cloud DR Story – InformationWeek on emerging best practices in the cloud- significant reduction in migration and DR costs with enhanced protection.

Cloud DR on AWS: Best Practices 24 page guide with key terms, glossary, checklist.  For your arsenal.

Now available on Smashwords.

First Section On Sale Now

      Free Preview

 Publisher’s Weekly – Jan 19, 2015

College student Roy Swenson, brokenhearted after the death of his sweetheart in a car accident, plunges into his studies and becomes a scientist working on energy sensors. By the year 2020, Roy longs to strike out against the dystopian “bulletproof-vested interests dominated by science and religion” that want to kill free thought and “bold experimentation.” Armed with Sanskrit chants and exercises that increase his intuitive awareness, Roy teams up with former Silicon Valley wonder boy Steve Randall to explore whether pineal tissue can be used to see dark energy and/or God.


“Dark energy became beautiful. A discussion about energy and sensors? Riveting.”

Undiscovered Tomes


FOUR STARS: Gregory … spins a fascinating dual-poled tale, part in the distant roman-egyptian past and part in the near-future.”

– Smashwords Reader


FOUR STARS: “I believe that Lloyd has a great concept for an excellent series.”

Movies and Manuscripts, Jan 2015

Reads like Dan Brown...

Posted by: Greg Ness | November 21, 2014

The Cloud Agility Race: Implications for CIOs

Last week as I was writing Amazon Declares War on VMware, VMware was preparing to announce the acquisition of a pro services team to aid in cloud migration (see coverage in CRN): VMware Acquires Professional Services Firm To Boost Cloud Migration, DevOps Expertise.


You can get my thoughts on Amazon’s frontal assault on VMware and the VMware acquisition via the above links as well as at Part Deux, or on the importance of agility at the VMblog Tea Garden Talk from VMworld (about 5 minutes in).

It was great to see that Amazon exec Andy Jassy championed agility at re:Invent.  GigaOm covered his comments:

“Andy Jassy, Amazon’s SVP of web services, repeatedly invoked agility, not price, as a prime motivator for cloud.” – Barb Darrow, Top 5 Lessons Learned at AWS Re:Invent

That raises the question of what the cloud agility race really means for the CIO.  Let me offer an equation as a starting point.

Calculating Hybrid Cloud Agility

VMware: Islands of Agility

VMware, for example, offers a high level of agility if you standardize on their platform. That takes me back to the Tea Garden talk and my discussion regarding the ecosystem of first generation cloud migration and DR tools; tools that work well for VMware environments. You could call this agility model islands of agility, because agility is pretty good within the confines of the platform.

Thinking beyond VMware

For those with physical or mixed workloads, the automation requirements escalate. For example, in the three critical questions (regarding cloud migration) I blogged about supporting physical and virtual workload migration, as well as live migration and the automation of the extension of critical network services.

Implications of the Agility Race: Emerging Cloud Competition

That equation then takes me back to the first blog about Amazon’s Declaration of War on VMware.  If you think about the equation and its implications, it is strategically vital for AWS, Azure and a host of cloud service providers to compete on agility, to replicate what VMware has accomplished within its platform.  The agility race also creates an opening for the likes of Cisco, HP, Citrix, IBM and the emerging SDN players.

A new category of hybrid cloud automation players could be positioned to monetize agility for enterprise workloads across the clouds.  No need to make massive data center investments and compete directly with AWS and Azure in a race to the bottom.  Instead monetize the agility between them and others.

High Speed Cloud Image

Recommended Reading

Three Years of Cloud Predictions – my take on the evolution of cloud, since 2012.

Our Cloud DR Story – InformationWeek on emerging best practices in the cloud

How the Cloud War will be Won – More on the coming consolidation in service providers and the rising importance of agility

Posted by: Greg Ness | November 14, 2014

Amazon Declares War on VMware

I returned from re:Invent last night after three days of what was probably one of the most memorable and impactful trade shows I’ve ever attended. Period.

More than 1500 attendee applicants were refused.  The show was packed. This time with more enterprise IT leaders than one might imagine, with most fully committed to getting on Amazon AWS.

The attendee drumbeat at our booth was relentless: “We want to move to AWS.”

Kitty Hawk

My comment to press and analysts at each briefing: It is clear that re:Invent 2014 is more than a typical trade show; it will be remembered as the point at which Amazon declared war (explicitly or implicitly- it doesn’t matter) on VMware.

Hybrid cloud has become assimilated (finally) as an Amazon go to market strategy/offering.  They might call it hybrid IT, but everyone knows what they mean.  AWS wants to become the trusted partner for the next generation of enterprise cloud.  See my cloud predictions for some context.

We’re obviously still early. Even at $10B per year in IaaS cloud spending (out of perhaps $1T – $2T in enterprise IT spending) AWS is still one of many stars in the sky.  Yet the momentum I felt in the hallways and aisles reminded me of the early growth years of VMware, with hordes of enthusiasts eager to take their workloads to new levels of agility and efficiency.

What VMware has in its favor today is the sheer cost of migrating that $1T+ in IT to AWS.  There are simply not enough cloud experts in the world today (as well as available cash) to accomplish that in one’s lifetime.  As long as AWS is dependent upon manual cloud migration processes and partners growth will be slower and more painful than when VMware abstracted workloads on x86 machines.

The missing link is automated cloud migration.  Not server migration or image conversion, but the automated migration of an app workload, networking services, configs, patches and IP addresses into AWS. The greater the level of cloud migration automation the faster the growth for any cloud provider.

Take VMware as an example.  VMotion was an even simpler challenge than intercloud agility.  You might remember this topic from 2009, before the infrastructure 2.0 working group disbanded. Yet it set the stage for ever higher levels of efficiency and agility and the meteoric rise of VMware.

Whomever automates cloud on-boarding to the fullest extent will become the next Microsoft, VMware, etc. for a new era of computing. Stay tuned.

Recommended Reading

Three Years of Cloud Predictions – my take on the evolution of cloud, since 2012.

Our Cloud DR Story – InformationWeek on emerging best practices in the cloud

Who Will Win the Cloud War – Tea Garden interview at VMworld.

The overall theme in a recent series of cloud predictions is the importance of cloud migration software and automation to the great cloud race of 2015.

The degree of cloud migration automation will have a material impact on the rate of adoption of cloud services as service providers compete for traditional physical and virtual enterprise workloads.  There is no turning back.

We are already seeing a shift -from image conversion and server migration tools to workload migration platforms- in the partner ecosystem.  As partners ramp up the walls will come down and cloud adoption will accelerate in the enterprise.

For more information check out my blog on the 3 critical questions to ask your cloud migration vendor or partner.


re:Invent 2014: A Defining Moment

Hybrid cloud automation will become table stakes for all cloud service providers. This makes re:Invent 2014 an especially interesting place to be, as the cloud upshifts into the lucrative world of enterprise apps.  Expect Amazon to pay more tribute to the enterprise hybrid cloud model.

Recommended Reading

Our Cloud DR Story – InformationWeek on emerging best practices in the cloud

Wheels Up – 30 day free cloud bundle supported by automated workload migration

Cloud DR on AWS: Best Practices 24 page guide with key terms, glossary, checklist

High Speed Cloud Image

Posted by: Greg Ness | November 5, 2014

Enter to Win a Drone Aircraft at re:Invent – Booth 1242

I don’t do this very often, but let’s face it drones are screaming hot and perfect metaphors for automated cloud migration.  So check us out at booth 1242 and check out this IRIS drone by 3D Robotics!

Wheels Up!

Posted by: Greg Ness | November 4, 2014

Three Years of Cloud Predictions

I just published a series of 2015 cloud predictions, as have many fellow bloggers.  So to complement these predictions let me offer my 2013 and 2014 predictions, along with 2015.  I’ll let you decide which ones I got right and which ones I missed as we look to 2015:


Dec 2012: Top Five Cloud Predictions for 2013

Hybrid cloud will enter the hype cycle; AWS will publicly acknowledge the hybrid cloud; traditional premise-bound colocation leaders will lose market share to cloud-enabled colo players; public versus private cloud debates will be rendered meaningless; new hybrid cloud startups and “makeovers” will enter the market.

Dec 2013: AWS will Enter Hybrid Cloud Market in 2014

The title speaks for itself, but it also predicts the rise of reInvent as AWS shifts to a more enterprise-friendly product and message.

Oct 2014: 2015: A Cloud Odyssey

Three predictions about what will take shape in 2015, including a massive drop in cloud migration expenses.

Additional Reading

Who Will win the Cloud War: My Tea Garden Talks interview at VMWORLD 2014

Wheels Up: 30 day free cloud bundle supported by automated migration

The Trend-setting City of Asheville, NC: Amazon AWS City on a Cloud (best practices) Grand Prize Winner

AWS Webinar on Advanced Disaster Recovery Practices: Amazon DR Architect Abdul Sait with Asheville CIO Jonathan Feldman

Posted by: Greg Ness | October 24, 2014

2015 – A Cloud Odyssey

This is the third in a series of cloud predictions for 2015, starting with When the Walls Come Down, which predicted that workload migration (into the cloud) costs would drop by more than 50% in 2015; then continuing with The Cloud Startup Ecosystem Explosion, which predicted the impact that cloud market share gains in 2015 would have on the evolution of a more robust and powerful cloud ecosystem. That ecosystem would ignite a revolution in IT best practices, akin to the rise of the personal computer and network, inside the hallowed halls of IT.

If you thought the enterprise web was amazing, get ready for the enterprise cloud movement.

The enterprise cloud takes me to the subject of this 3rd  “predictions for 2015″ blog, namely the rise of “white box” cultures that shift the buying paradigm from hardware to software and services. It’s all about agility and efficiency.

  • Growth will slow to a crawl for the specialty hardware-bound, and will escalate for the emerging white box ecosystem players. Enter the game changing rise of increasingly powerful, multifunctional, rack-able, scalable white boxes designed for on premise, cloud-scale IT.
  • White box will be the necessary and appropriate response of premise-bound IT to the increased agility and efficiency offered by the cloud providers.
The Sun is Starting to Set on the Cloud Slackers

The Sun is Starting to Set on the Cloud Slackers

Hardware becomes commodity, and software and services becomes strategic.

2015 will be a wakeup call for all tech vendors still living in the hardware-centric world. It won’t be the end of specialty hardware, but simply the beginning of the end. In a few years IT pros will look back upon specialty infrastructure hardware as today they look back at rotary phones and punch cards. At some point even virtualization platforms will start to feel like traps instead of productivity pivots.  It will get underway next year, in 2015.

That will likely mean some very adventurous years for the cloud slackers, starting with the vendors who sell to them. Hence the title: 2015 – A Cloud Odyssey.

Recommended Reading

Our Cloud DR Story – InformationWeek on emerging best practices in the cloud

Wheels Up – 30 day free cloud bundle supported by automated workload migration

Cloud DR on AWS: Best Practices 24 page guide with key terms, glossary, checklist

Golden Age or Golden Fleece – 2012 prediction of hard times for networking hardware players

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