Posted by: Greg Ness | October 22, 2014

2015 and the Cloud: When the Walls Come Down

Cloud Migration Automation

The CloudVelox cloud migration gears

Before we see a rush of 2015 predictions let me offer up an unspoken 900 pound gorilla:

  • In 2015 the perceived costs of cloud migration for existing production apps will drop by more than 50%; it will trigger a massive (and fast) market share battle unleashed by unprecedented automation

Why this will happen:

  • A new generation of cloud integrators will establish leadership with automated cloud migration software, augmented by their specialized services;
  • The entry of Azure and the rise of OpenStack will force cloud providers to reduce onboarding costs as a matter of necessity;
  • Cloud providers and integrators who continue to rely exclusively on manual scripts, image conversion tools and hourly-billed projects will quickly become out of favor; and
  • Cloud DR will emerge as a game-changing use case for traditional apps running pilot light DR operating models on disruptive cloud providers.

Key Assumptions:

  • Cloud migration represents a material expense for most existing apps looking to be deployed in the cloud and it will become even more obvious as cloud adoption intensifies;
  • Cloud providers and leading integrators will go to market with solutions and messages directly targeting those who have either experimented with early migration tools (and failed or gave up) or have been convinced by “body shops” that the old way is the best way.

In 2015, the silos of traditional IT will no longer be protected by erroneous assumptions tied to cloud security, management and compliance. New truths will emerge, including the notion that cloud security is really a code word for career insecurity. The walls separating best practices in the cloud from traditional IT will start to come down… in 2015.

Additional Reading

Our Cloud DR Story: InformationWeek

Wheels Up: 30 day free cloud bundle supported by automated migration

Cloud DR on AWS: Best Practices guide

Posted by: Greg Ness | September 8, 2014

Who will Win IaaS War: VMworld Video Interview

It was great catching up with Brian at VMworld, even if it was in the Tea Garden.  We go back a ways.  This 6 minute video clip discusses who will win the cloud wars and how CloudVelox differentiates from a dozen or so early cloud migration and DR tools.

 Tea Garden Talk on Cloud DR

Posted by: Greg Ness | September 4, 2014

Cloud DR on AWS – Pocket Guide Now Available by Download

Guide Now Available – Cloud DR on AWS: Best Practices

We just finished our first pocket guide on Cloud DR, entitled Cloud DR on AWS: Best Practices.  If you are tracking Cloud DR and the various drivers, key terms, etc. you might want to check it out.  You can get it here without having to register. You can also view the Cloud DR Infographic for a brief overview.

Next week I’ll be at Disaster Recovery Journal Fall World in San Diego.  Feel free to stop by the CloudVelox booth.

Posted by: Greg Ness | August 5, 2014

City on a Cloud Win Puts Traditional DR on Notice

The City of Asheville’s City on a Cloud Best Practices win spells trouble for traditional DR.  Deep trouble.  It marks the first time that Cloud DR has been independently and irrefutably acknowledged for both cost reduction and increased agility.  It was more than an acknowledgement that Cloud DR could work.  Asheville won a Grand Prize in a global best practices competition.

Their use of AWS as a secondary data center for DR was validation that cloud DR was a powerful enough use case to stand out against stiff international competition across a multitude of cities, according to a panel of independent judges:

Scott Case of Startup America; St. Paul, Minn., Mayor Christopher Coleman, president of the National League of Cities; Bob Sofman, co-executive director of Code for America; and thought leaders from The Aspen Institute, White House Office of Social Innovation, and Civic Participation, plus others.

You can read more about it here: A Cloud Disaster Recovery Story (InformationWeek).


A multi-billion industry of third part data centers and DR facility and management providers should take notice.  Before Asheville leveraging the public cloud for disaster recovery was seen as being  similar to traditional DR, yet more complex to set up.  That has changed. Asheville CIO Jonathan Feldman summarized the payoff well (InformationWeek):

Ultimately, we probably will still move our current alternative datacenter to another location to back up things like VoIP and public safety radio. But I can tell you this: That new datacenter will cost far less, and it will be far smaller, than the one we initially planned to build. And we won’t waste money buying duplicate gear either. Another important outcome is that, because of the cost reduction (about a tenth of the cost for capital, according to our infrastructure manager), we have moved to also protect systems that are “important, but not urgent,” systems that were too expensive to protect in the past.


You can also listen to Jonathan discuss Cloud DR “do’s and don’ts” and “lessons learned” here at: Advanced Strategies for Leveraging AWS for Disaster Recovery (YouTube).

Or you can download the webinar slides for easy reference.

Posted by: Greg Ness | July 12, 2014

My Debut SciFi Novel: The Sword of Agrippa

I’ve been working on The Sword of Agrippa novel and hope to have it completed by the end of the year. The first section (a Prologue and two chapters) is now on the Kindle Marketplace. $2.99. *

Buy it and write a review, and be among the first 25 to submit that review – and get a free commemorative t-shirt, created as a thank you to those who supported the successful kickstarter campaign.

First Section On Sale Now

First Section On Sale Now

Most of the remaining work (for the remaining 120+ pp) is editing, and thanks to a successful Kickstarter project editing and promotion is now paid for.

The Sword of Agrippa is written for geeks who are passionate about technology, science and history.  It is set in 2020, in a world with more than a trillion sensors and new discoveries related to recently discovered graphene.  There is a race to discover dark energy, through everything from science to shamanism. You can read a sample at the Kindle link (above).


If you buy the first installment ($2.99) and write one of the first 25 reviews I’ll give you a commemorative t-shirt, with the cover on front and “Certainty is the enemy of knowledge” on the back.*

The t-shirt should be ready by the end of August. The t-shirt is being developed as a thank you for the Kickstarter backers who stepped up and made it happen.

*So now you know: I don’t play golf.  My weekend warrior hobby is a mix of tennis and writing. I’ll need your review posted on Kindle and your address and desired shirt size to get you the t-shirt… if you made it in the first 25.  After 25 reviews are posted, I reserve the right to either withdraw the offer… or even keep it going!

Posted by: Greg Ness | June 26, 2014

AWS and the Perils of “BoxThink”

Catching Up from the Airport

The next five years ought to be challenging for infrastructure appliance vendors, especially those who see their future “in the box.” We just wrapped up at the AWS Public Sector Summit, held in Washington, DC.  An ecosystem of about 3000 attended the 3 day event.

Forgive my typos... I'm at the airport

Forgive my typos… I’m at the airport

Massively disruptive software companies are springing up throughout the AWS ecosystem. It reminded me of the early VMware days, as a robust partner ecosystem appeared out of nowhere.

Amazon AWS is transforming the competitive landscape and ushering in a new era of innovation; the Seattle-based juggernaut is allowing software startups to have strategic impacts in very short periods of time. Business impacts.  Operating impacts. Culture impacts.

The AWS infrastructure is elastic, almost boundless versus the tired, fractured, stovepipe IT that evolved out of the collision between the mainframe and PC era. It is a dream come true for a new generation of software startups.

Amazon is making traditional IT look like a land of a thousand stovepipes; a highly complex and overly-politicized swamp of certifications, ASICs and shell games.

I referred to the ultimate levelling of the playing field back in my 2012 Golden Fleece blog, inspired as a response to a glowing Motley Fool article lauding Cisco’s 2012 prospects:

It is likely that we will see a new set of seasoned, well-funded and well-staffed startups with bigger threat potentials than before.

It is also likely that we will see an entirely new generation of IT infrastructure companies with more product/solution/service breadth than ever before, enabled by the power of software and perhaps a newer, more nimble combination of operating models.

#     #     #

I enjoyed dinner last night with senior AWS execs in the public sector team and we talked about the massive disruptions today being unleashed by 30 person startups leveraging AWS IaaS.  The City of Asheville, NC was one of the grand prize winners of the global City on a Cloud competition.  The small, dedicated team led by Jonathan Feldman is using AWS (and CloudVelox) to improve DR protection beyond anything available from traditional DR vendors, especially those stuck in dying feudalistic mindsets.

Incredible BBQ

Incredible BBQ in Asheville, NC

You can read the epitaph of traditional device-bound DR here, from the Asheville award page:

Moving disaster recovery from traditional, expensive, premises-based, manual fail over to an automated, pay-as-you-go, cloud-based fail over.

You can also read more from the Asheville CloudVelox Cloud DR case study.


#     #     #

At Structure last week I heard much the same thing from a variety of analysts and experts.  If you are wondering if a hardware appliance vendor is already impacted, listen for the following on the earnings calls: “our larger orders are starting to take longer to close.”

In at least some cases I think it is likely that senior executives are already starting to prefer software and services over the ownership, maintenance and upgrading of increasingly complex and costly hardware-bound racks.  Perhaps they’ve even conducted some pilots and watched IT teams become faster, more strategic and/or collaborative.  Or perhaps they are simply tired of paying a premium for complexity. Either way, BoxThink is becoming obsolete.

#    #    #

Ancient History


Also: a special thanks to the backers of my Kickstarter campaign: The Sword of Agrippa, which was fully-funded as of last week.  Thank you team Agrippa!  I now have an editor for my (close to) 200 page manuscript developed over many years as a form of “mental golf”… that has finally taken shape.

Posted by: Greg Ness | June 11, 2014

How the Hybrid Cloud War will be Won

When Amazon AWS announced its hybrid cloud console it set the stage for an all-out hybrid cloud war between a handful of companies, including VMware and Microsoft.

The first losers in the hybrid cloud war will be perhaps a third of all service providers; those who are too small, too manual and too locked into the dying hardware-centric status quo to compete with the titans on an increasingly automated playing field.

The second set of losers will be the third party hosting companies who refuse to automate and continue to focus on traditional enterprise IT services, versus catering to the successful cloud players.  They will fight hard to hold onto customers as they amortize truly sunk investments in traditional IT hardware and manual labor. Their hybrid clouds are neither hybrid nor cloud.

Perhaps everyone knew this was coming. After all, as the IT power center moved from hardware to software and services the physical borders between applications, networks, servers and even endpoints started to dissolve.

It was only a matter of time when all enterprise tech companies would compete (from their bases of strength) for larger shares of the overall IT market.  That $1T+ enterprise IT “market of all markets” will become increasingly accessible to more players thanks to the emergence of hybrid cloud and hybrid cloud automation.  That vision came into sharper focus with Amazon’s announcement, and VMware’s very quick response.

The hybrid cloud war will not be won on price but on agility; because agility enables new operating models, including Cloud DR and web-scale IT.  And agility will require hybrid cloud automation.  The hybrid cloud players who automate will onboard customers faster and offer powerful new operating models. The hybrid cloud war will be won with automation.

I am looking forward to another great panel on cloud computing this week at Future in Review.  If you are attending FiRe2014 you are invited to our Wednesday afternoon session on Cloud Evolution:

“Cloud Evolution: New Operating Models for Business Transformation”: With Dave Campbell, CTO, Cloud and Enterprise, Microsoft; Mathew Lodge, VP Cloud Services, VMware; David Nelson, Chief Strategist, Cloud Computing, Boeing; and Michael Liebow, Global Managing Director, Accenture Cloud Platform; hosted by Greg Ness, VP, WorldWide Marketing, CloudVelocity, and SNS Ambassador for Cloud Computing.

"The Best Technology Conference in the World" The Economist

“The Best Technology Conference in the World” The Economist

Fire 2014 Agenda includes Vint Cerf, Michael Dell, Neal Stephenson, Mark Hurd and Chris Lewicki, CEO of Planetary Resources.  See why The Economist calls Future in Review “The best technology conference in the world.”

Posted by: Greg Ness | May 13, 2014

Cloud DR is the Future and the Present

Since launching Archimedius more than 6 years ago I’ve enjoyed pontificating about long term trends, from the rise of virtualization security to software-defined networking and the internet of things.  Lately I’ve been on a data center consolidation and cloud DR kick, spurred by career choices architected to place me at the heart of the vortex. That vortex arrived within the last three weeks.

Cloud DR is  taking shape now as organizations seek more agility and cost savings.

If you are interested in tracking Cloud DR, check out these very cool resources:

1) AWS Advanced Strategies in Disaster Recovery webinar on YouTube (just posted- already with 150+ views). Contact me for the slides.

2) Gartner’s 2014 Cool Vendor report on Disaster Recovery and Business Continuity.

3) One of the first Cloud DR case studies, based on the City of Asheville, NC and their ability to leverage the AWS cloud for extending protection and increasing test agility.

Think sizable cost reductions and increases in agility for apps that do not require active/active DR. I’m already working on my next blog stimulated by dinner last night with one of the world’s leading cloud architects.

Thanks to a great product and some great customers we were cited as a Cool Vendor by Gartner for our One Hybrid Cloud™ platform.  I don’t think I can say it any better than Gartner VP John Morency who included CloudVelocity in the report after a series of briefings and customer interviews:

“The result is the realization of hybrid cloud computing that can be equally effective in supporting both selective application failover as well as data center-wide disaster recovery without incurring unnecessary fixed monthly service costs.” 

AGILITY: Profound Implications for Hybrid Cloud

How many vendors have promoted a “static” hybrid cloud that is still locked in to facilities with fixed monthly costs and similarly throttled use cases?  Their bottom line: you build more capacity yet use it more efficiently.

Agility –the ability to avoid fixed monthly costs in favor of usage-based costs- is the real hybrid cloud payoff. You use IaaS as needed, with minimal monthly payments for storage costs.

See the illustration below comparing hybrid cloud IaaS costs and utilization for disaster recovery, for example, when compared to the costs of a dedicated facility.

A Powerful New Cloud DR Operating Model

A Powerful New Cloud DR Operating Model

The combination of CloudVelocity agility with AWS IaaS makes the hybrid cloud a powerful game changer, as you can read here at Cloud DR Pilot Light is Powerful and within a CloudVelocity case study tied to a one week hybrid cloud deployment for an entire Oracle ecommerce stack. As you can see, agility is the game changer, not merely a 10-30% reduction in monthly costs for those in dedicated facilities.

The idea of paying for IaaS only when needed (the pilot light operating model) is a game changer. It can:

  • Reduce disaster recovery costs to such an extent that many important apps today that are unprotected can be protected; and
  • Reduce overall IT capex and opex by reducing the amount of idle data center capacity deployed simply for occasional use.

You can read more at the CloudVelocity blog on the top six cloud DR benefits.

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