It was great catching up with Brian at VMworld, even if it was in the Tea Garden. We go back a ways. This 6 minute video clip discusses who will win the cloud wars and how CloudVelox differentiates from a dozen or so early cloud migration and DR tools.
Guide Now Available – Cloud DR on AWS: Best Practices
We just finished our first pocket guide on Cloud DR, entitled Cloud DR on AWS: Best Practices. If you are tracking Cloud DR and the various drivers, key terms, etc. you might want to check it out. You can get it here without having to register. You can also view the Cloud DR Infographic for a brief overview.
Next week I’ll be at Disaster Recovery Journal Fall World in San Diego. Feel free to stop by the CloudVelox booth.
The City of Asheville’s City on a Cloud Best Practices win spells trouble for traditional DR. Deep trouble. It marks the first time that Cloud DR has been independently and irrefutably acknowledged for both cost reduction and increased agility. It was more than an acknowledgement that Cloud DR could work. Asheville won a Grand Prize in a global best practices competition.
Their use of AWS as a secondary data center for DR was validation that cloud DR was a powerful enough use case to stand out against stiff international competition across a multitude of cities, according to a panel of independent judges:
Scott Case of Startup America; St. Paul, Minn., Mayor Christopher Coleman, president of the National League of Cities; Bob Sofman, co-executive director of Code for America; and thought leaders from The Aspen Institute, White House Office of Social Innovation, and Civic Participation, plus others.
You can read more about it here: A Cloud Disaster Recovery Story (InformationWeek).
A multi-billion industry of third part data centers and DR facility and management providers should take notice. Before Asheville leveraging the public cloud for disaster recovery was seen as being similar to traditional DR, yet more complex to set up. That has changed. Asheville CIO Jonathan Feldman summarized the payoff well (InformationWeek):
Ultimately, we probably will still move our current alternative datacenter to another location to back up things like VoIP and public safety radio. But I can tell you this: That new datacenter will cost far less, and it will be far smaller, than the one we initially planned to build. And we won’t waste money buying duplicate gear either. Another important outcome is that, because of the cost reduction (about a tenth of the cost for capital, according to our infrastructure manager), we have moved to also protect systems that are “important, but not urgent,” systems that were too expensive to protect in the past.
You can also listen to Jonathan discuss Cloud DR “do’s and don’ts” and “lessons learned” here at: Advanced Strategies for Leveraging AWS for Disaster Recovery (YouTube).
Or you can download the webinar slides for easy reference.
Buy it and write a review, and be among the first 25 to submit that review – and get a free commemorative t-shirt, created as a thank you to those who supported the successful kickstarter campaign.
Most of the remaining work (for the remaining 120+ pp) is editing, and thanks to a successful Kickstarter project editing and promotion is now paid for.
The Sword of Agrippa is written for geeks who are passionate about technology, science and history. It is set in 2020, in a world with more than a trillion sensors and new discoveries related to recently discovered graphene. There is a race to discover dark energy, through everything from science to shamanism. You can read a sample at the Kindle link (above).
GET THE T-SHIRT!
If you buy the first installment ($2.99) and write one of the first 25 reviews I’ll give you a commemorative t-shirt, with the cover on front and “Certainty is the enemy of knowledge” on the back.*
The t-shirt should be ready by the end of August. The t-shirt is being developed as a thank you for the Kickstarter backers who stepped up and made it happen.
*So now you know: I don’t play golf. My weekend warrior hobby is a mix of tennis and writing. I’ll need your review posted on Kindle and your address and desired shirt size to get you the t-shirt… if you made it in the first 25. After 25 reviews are posted, I reserve the right to either withdraw the offer… or even keep it going!
Catching Up from the Airport
The next five years ought to be challenging for infrastructure appliance vendors, especially those who see their future “in the box.” We just wrapped up at the AWS Public Sector Summit, held in Washington, DC. An ecosystem of about 3000 attended the 3 day event.
Massively disruptive software companies are springing up throughout the AWS ecosystem. It reminded me of the early VMware days, as a robust partner ecosystem appeared out of nowhere.
Amazon AWS is transforming the competitive landscape and ushering in a new era of innovation; the Seattle-based juggernaut is allowing software startups to have strategic impacts in very short periods of time. Business impacts. Operating impacts. Culture impacts.
The AWS infrastructure is elastic, almost boundless versus the tired, fractured, stovepipe IT that evolved out of the collision between the mainframe and PC era. It is a dream come true for a new generation of software startups.
Amazon is making traditional IT look like a land of a thousand stovepipes; a highly complex and overly-politicized swamp of certifications, ASICs and shell games.
I referred to the ultimate levelling of the playing field back in my 2012 Golden Fleece blog, inspired as a response to a glowing Motley Fool article lauding Cisco’s 2012 prospects:
It is likely that we will see a new set of seasoned, well-funded and well-staffed startups with bigger threat potentials than before.
It is also likely that we will see an entirely new generation of IT infrastructure companies with more product/solution/service breadth than ever before, enabled by the power of software and perhaps a newer, more nimble combination of operating models.
# # #
I enjoyed dinner last night with senior AWS execs in the public sector team and we talked about the massive disruptions today being unleashed by 30 person startups leveraging AWS IaaS. The City of Asheville, NC was one of the grand prize winners of the global City on a Cloud competition. The small, dedicated team led by Jonathan Feldman is using AWS (and CloudVelox) to improve DR protection beyond anything available from traditional DR vendors, especially those stuck in dying feudalistic mindsets.
You can read the epitaph of traditional device-bound DR here, from the Asheville award page:
Moving disaster recovery from traditional, expensive, premises-based, manual fail over to an automated, pay-as-you-go, cloud-based fail over.
You can also read more from the Asheville CloudVelox Cloud DR case study.
# # #
At Structure last week I heard much the same thing from a variety of analysts and experts. If you are wondering if a hardware appliance vendor is already impacted, listen for the following on the earnings calls: “our larger orders are starting to take longer to close.”
In at least some cases I think it is likely that senior executives are already starting to prefer software and services over the ownership, maintenance and upgrading of increasingly complex and costly hardware-bound racks. Perhaps they’ve even conducted some pilots and watched IT teams become faster, more strategic and/or collaborative. Or perhaps they are simply tired of paying a premium for complexity. Either way, BoxThink is becoming obsolete.
# # #
Also: a special thanks to the backers of my Kickstarter campaign: The Sword of Agrippa, which was fully-funded as of last week. Thank you team Agrippa! I now have an editor for my (close to) 200 page manuscript developed over many years as a form of “mental golf”… that has finally taken shape.
When Amazon AWS announced its hybrid cloud console it set the stage for an all-out hybrid cloud war between a handful of companies, including VMware and Microsoft.
The first losers in the hybrid cloud war will be perhaps a third of all service providers; those who are too small, too manual and too locked into the dying hardware-centric status quo to compete with the titans on an increasingly automated playing field.
The second set of losers will be the third party hosting companies who refuse to automate and continue to focus on traditional enterprise IT services, versus catering to the successful cloud players. They will fight hard to hold onto customers as they amortize truly sunk investments in traditional IT hardware and manual labor. Their hybrid clouds are neither hybrid nor cloud.
Perhaps everyone knew this was coming. After all, as the IT power center moved from hardware to software and services the physical borders between applications, networks, servers and even endpoints started to dissolve.
It was only a matter of time when all enterprise tech companies would compete (from their bases of strength) for larger shares of the overall IT market. That $1T+ enterprise IT “market of all markets” will become increasingly accessible to more players thanks to the emergence of hybrid cloud and hybrid cloud automation. That vision came into sharper focus with Amazon’s announcement, and VMware’s very quick response.
The hybrid cloud war will not be won on price but on agility; because agility enables new operating models, including Cloud DR and web-scale IT. And agility will require hybrid cloud automation. The hybrid cloud players who automate will onboard customers faster and offer powerful new operating models. The hybrid cloud war will be won with automation.
I am looking forward to another great panel on cloud computing this week at Future in Review. If you are attending FiRe2014 you are invited to our Wednesday afternoon session on Cloud Evolution:
“Cloud Evolution: New Operating Models for Business Transformation”: With Dave Campbell, CTO, Cloud and Enterprise, Microsoft; Mathew Lodge, VP Cloud Services, VMware; David Nelson, Chief Strategist, Cloud Computing, Boeing; and Michael Liebow, Global Managing Director, Accenture Cloud Platform; hosted by Greg Ness, VP, WorldWide Marketing, CloudVelocity, and SNS Ambassador for Cloud Computing.
Fire 2014 Agenda includes Vint Cerf, Michael Dell, Neal Stephenson, Mark Hurd and Chris Lewicki, CEO of Planetary Resources. See why The Economist calls Future in Review “The best technology conference in the world.”
Since launching Archimedius more than 6 years ago I’ve enjoyed pontificating about long term trends, from the rise of virtualization security to software-defined networking and the internet of things. Lately I’ve been on a data center consolidation and cloud DR kick, spurred by career choices architected to place me at the heart of the vortex. That vortex arrived within the last three weeks.
Cloud DR is taking shape now as organizations seek more agility and cost savings.
If you are interested in tracking Cloud DR, check out these very cool resources:
1) AWS Advanced Strategies in Disaster Recovery webinar on YouTube (just posted- already with 150+ views). Contact me for the slides.
2) Gartner’s 2014 Cool Vendor report on Disaster Recovery and Business Continuity.
3) One of the first Cloud DR case studies, based on the City of Asheville, NC and their ability to leverage the AWS cloud for extending protection and increasing test agility.
Think sizable cost reductions and increases in agility for apps that do not require active/active DR. I’m already working on my next blog stimulated by dinner last night with one of the world’s leading cloud architects.
Thanks to a great product and some great customers we were cited as a Cool Vendor by Gartner for our One Hybrid Cloud™ platform. I don’t think I can say it any better than Gartner VP John Morency who included CloudVelocity in the report after a series of briefings and customer interviews:
“The result is the realization of hybrid cloud computing that can be equally effective in supporting both selective application failover as well as data center-wide disaster recovery without incurring unnecessary fixed monthly service costs.”
AGILITY: Profound Implications for Hybrid Cloud
How many vendors have promoted a “static” hybrid cloud that is still locked in to facilities with fixed monthly costs and similarly throttled use cases? Their bottom line: you build more capacity yet use it more efficiently.
Agility –the ability to avoid fixed monthly costs in favor of usage-based costs- is the real hybrid cloud payoff. You use IaaS as needed, with minimal monthly payments for storage costs.
See the illustration below comparing hybrid cloud IaaS costs and utilization for disaster recovery, for example, when compared to the costs of a dedicated facility.
The combination of CloudVelocity agility with AWS IaaS makes the hybrid cloud a powerful game changer, as you can read here at Cloud DR Pilot Light is Powerful and within a CloudVelocity case study tied to a one week hybrid cloud deployment for an entire Oracle ecommerce stack. As you can see, agility is the game changer, not merely a 10-30% reduction in monthly costs for those in dedicated facilities.
The idea of paying for IaaS only when needed (the pilot light operating model) is a game changer. It can:
- Reduce disaster recovery costs to such an extent that many important apps today that are unprotected can be protected; and
- Reduce overall IT capex and opex by reducing the amount of idle data center capacity deployed simply for occasional use.
You can read more at the CloudVelocity blog on the top six cloud DR benefits.
Earlier this month I had the chance to talk directly with organizations leveraging AWS for cloud DR. It is a very interesting and powerful use case. Calling it transformative is an understatement.
These forward-thinking teams are using AWS as a kind of pilot light for a multi-tier app environment (including a cloned database stack) in AWS storage being kept up to date with incremental changes in the local database.
Amazon is paid during tests and outages, in addition to a very low ongoing storage cost. When compared to the fixed costs of maintaining duplicate racks and data centers, it is a substantial savings. See the red line shown in the diagram. With a private cloud those costs are likely lower (than the fixed costs shown) yet they would still much higher on an ongoing basis.
This operating model opens up business continuity and disaster recovery options for apps that otherwise might not be protected. For one municipality, a $200k proposal for DR for two critical apps was turned down, leaving the apps unprotected. The municipality explored options and looked to leverage “pilot light DR” on AWS. You can find out more at: Advanced Strategies for Leveraging AWS for Disaster Recovery.
There is yet another payoff with “pilot light DR” on AWS: agility. Notice the small spikes from tests. These tests can be conducted on demand with a high degree of automation and without having to request permission from a service provider.
The notion of pilot light DR seems intuitively obvious, yet it requires a hybrid cloud automation platform that supports the unique demands of production environments in the cloud.
If you’re interested, check out these interesting blogs by my partner in crime CloudVelocity CTO Anand Iyengar:
PS… While traveling to meet customers, I also had the chance to eat some incredible BBQ at 12 Bones in Asheville, NC. That’s me on only 4 hours of sleep, not realizing that I’m about to eat some of the most incredible BBQ. I assure you that I will be smiling before the meal next time.